Industrial 3D printers (B2B, Europe & Asia)

Marketing strategy development and implementing: lead generation and brand building via the mix of marketing channels:

• Marketing department management: leading a team of 5 marketers, copywriters, event-manager, designer and application engineer
• PR work: media publications (press releases, expert articles, interviews). Constantly increasing organic traffic and lead generation
• Influence marketing (bloggers): interview example. Attracting bloggers to try the technology and tell about it to their audience, 200k views of the video, got constant organic website traffic and lead generation
• Website and social media content (examples: videos: 1, 2, 3) creation and distribution: website traffic generation, helping the potential audience understand the technology better and build trust in the brand

Result: from a small local startup, new for the international market → to one of the leaders in the market admitted by top niche media, potential clients, competitors and investors. 2 times YoY revenue increase.

Virtual event platform (B2B, USA & Europe)

Brand building and lead generation via the mix of marketing channels:

• Product Hunt launch (attracting early adopters and product hypothesis testing)
• Linkedin networking (getting well-known in the community of professionals which gives trust, more contacts and easier negotiations with potential clients and partners).
• Content (posts, articles, Youtube show — interviews with influencers which allowed getting in touch with the community and raising awareness among influencers’ audience)

Result: checked the hypotheses and defined a positioning. Got about 300 leads from the US and Europe that convert into about 40 clients

Apartment repairment company (B2C, Europe)