🗓️ Sprint Plan: Your 4-Week Roadmap

Structure your marketing sprint week by week. Use the example timeline as a reference, then build your own plan with clear owners, deadlines, and success metrics

📅 Interactive Timeline

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How to use: Browse the example timeline below to see a reference structure. Then switch to "Your Plan" view or duplicate rows to create your own week-by-week roadmap

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4-Week Sprint Timeline

📊 Week-by-Week Framework

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Week 1: ICP & Problem

Focus: Define your narrowest ICP and validate the problem

Key activities:

• List 3-5 ICP traits (role, company size, pain points)
• Interview 5+ potential customers
• Document their current alternatives

Success metric: 5 interviews completed + clear problem statement

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Week 2: Value & Messaging

Focus: Craft your differentiated value proposition

Key activities:

• Write 3-sentence elevator pitch
• List objections and your responses
• Create proof points (case studies, metrics)

Success metric: Draft messaging tested with 3+ prospects

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<aside> 3️⃣

Week 3: Channels & Tests

Focus: Launch small experiments in 2-3 channels

Key activities:

• Choose channels where your ICP hangs out
• Set up 3-5 low-effort tests (LinkedIn, PR, community posts)
• Define clear hypothesis and metric for each test

Success metric: 3 experiments live with tracking in place

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<aside> 4️⃣

Week 4: Metrics & Decisions

Focus: Analyze results and make Go/Kill decisions

Key activities:

• Compare results to targets (70%+ = Go, <50% = Kill)
• Document learnings for each experiment
• Plan next sprint based on winners

Success metric: Decision made for each test + next sprint planned

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💡 Strategic Discussion Questions

• Use these in weekly team check-ins

Week 1 questions:

• Who is your narrowest ICP?
• What problem are you solving for them?
• How critical is this problem?
• What alternatives do they use today?