A simple Notion template to plan, test, and decide faster

💡 Welcome!

This Marketing Strategy Starter Kit made by Nadya Kuzmenko helps you structure your next growth discussion, whether you're planning a campaign, launching a product, or just trying to make better marketing decisions.

It includes two practical tools:

• a Go / Kill Decision Table to track your marketing experiments and decide what to continue, stop, or adjust

• a set of 10 Strategy Questions to guide your next team or founder discussion

Use it solo or with your team to bring clarity, focus, and faster results to your marketing process.

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1️⃣ Go/Kill Decision Table

A simple framework to make data-based decisions during your marketing tests

How to use this table

1. Write down your current marketing ideas or experiments (one per row)
2. Define a metric and a target result for 2 weeks, this makes it measurable
3. After 2 weeks, record the actual result
4. In the Decision column, mark Go / Kill / Adjust based on the fact if the expected result is lower or higher than actual one
5. Add a clear “Next step” so the team knows what to do next

💡 Tip: Don’t argue about ideas: test them, measure, and decide based on data