💡 Hypotheses Library: Brainstorm & Prioritize

Build your experiment backlog here. Score each hypothesis by Impact and Effort to calculate Priority Score. Use examples as inspiration, then add your own ideas.

🎯 Your Hypotheses Database

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How to use:

Browse "Examples" tab to see real B2B/SaaS hypotheses
Switch to "Your Hypotheses" tab to add your own
Use "By Priority" view to see highest-impact, lowest-effort tests first </aside>

Hypotheses Library

📊 How to Score Hypotheses

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Impact (1-5)

5 = High: Could generate 10+ qualified leads or move key metric by 20%+

3 = Medium: Could generate 3-5 leads or move metric by 5-10%

1 = Low: Might generate 1-2 leads or minimal metric movement

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Effort (1-5)

5 = High: Requires 2+ weeks, custom development, or significant budget

3 = Medium: Requires 3-5 days and moderate resources

1 = Low: Can be done in 1-2 days with existing resources

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Priority Score

Formula: Priority Score = Impact ÷ Effort

Interpretation:

Score 3+ = High priority (quick wins)
Score 1-3 = Medium priority (evaluate capacity)
Score <1 = Low priority (defer to later sprint) </aside>

💡 Hypothesis Template

Use this format when adding new hypotheses:

Format: "If we [action] for [ICP segment], then [expected outcome], because [rationale]."

Example: "If we post weekly LinkedIn case studies for B2B SaaS founders, then we'll get 5+ demo requests per month, because founders trust social proof and hang out on LinkedIn."

🚀 Next Steps

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Get Advanced Prioritization Tools

The Growth Strategy Session Hub ($99) includes:

ICE, RICE, and Weighted Scoring templates
50+ example hypotheses from real B2B companies
Hypothesis generation worksheets
Channel-specific experiment libraries

→ Get the Full Hub

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Need Help Generating Hypotheses?

Book a 2-hour Strategy Sprint with Nadya. We'll brainstorm 20+ experiment ideas tailored to your ICP and prioritize your backlog together.

Contact: Email · LinkedIn · Telegram

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