Use these questions to evaluate where you stand on ICP clarity, value proposition, channels, and metrics. This 10-minute diagnostic helps you identify your biggest gaps before starting the sprint.
What to check: Can you list 3+ specific traits or roles that define your ICP?
Why it matters: Vague ICP = wasted experiments. Narrow focus = faster learning
What to check: Can you articulate in one sentence why customers choose you over alternatives?
Why it matters: Without clear differentiation, your messaging won't convert.
What to check: Do you know your top-performing channel and why it works?
Why it matters: Double down on what works before testing new channels.
What to check: Have you tested 3+ hypotheses in the past month with clear metrics?
Why it matters: Consistent testing is key to finding what scales.
What to check: Have you chosen one North Star metric to track for 4 weeks?
Why it matters: Focus on one goal prevents scattered efforts.